Pre-Conference Workshop: Live Video Workshop with Virginia Willis and Kathy Hester
DATE: April 29, 2020
TIME: 9:00 am - 4:00 pm

Learn to Create Live Video with Experts!

Live Video is the easiest ways to make an authentic connection with your audience. Bringing them into your kitchen is an experience that they enjoy and crave.

Kathy and Virginia want to remove the excuses between you and creating live video. You don’t need fancy equipment to get started. It’s not about being perfect, but about showcasing your personality and teaching style. We know that you can do this!

You will practice live video in small groups and individually in a supportive environment. You will learn tips, tricks, and get suggestions that will have you going live with confidence and ease.

Each participant will have the opportunity to produce and shoot practice segments, as well as receive individualized instruction and critique from the coaches.

Virginia and Kathy will also cover strategies for shooting live video including recipe selection, breakdown, blocking, best practices for message points, and techniques for audience retention.
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You’ll also learn:

How to conquer on-camera appearances
Create eye-catching how-to videos
Shoot engaging live video
Apply valuable influencer strategies
Build and enhance your brand
Practical tips on wardrobe, posture, and on-camera energy.
Specifics for the forms of live video on various social media
How to create videos with a smartphone – get ready to shoot!
Basic lighting, sound equipment options, and techniques
Working with live-steaming software
Best Practices for Facebook Live, IG Live
Actually go live and practice in our private FB group during our class

Finally, we break into small groups and people practice going live in a private group so that everyone can see what they need to do on their own phone. This is what will ensure your live video success.

A little about your coaches:

Virginia Willis, on-air talent, culinary television producer, content creator, and James Beard award-winning cookbook author.

Virginia was the TV kitchen director for Martha Stewart, Bobby Flay, and Nathalie Dupree and executive producer for Epicurious TV on the Discovery Channel, having produced hundreds of cooking segments behind the camera. In front of the camera, she’s been seen on Food Network’s Chopped, CBS This Morning, QVC, CNN International, and Fox and Friends.  

Kathy Hester is a blogger, recipe developer, and author of 11 cookbooks. She’s sold over 150,000 books to date and does cookbook PR on the side.

Kathy started doing live Facebook videos a few years ago and found that it forged a strong connection with her audience. She took those skills and started doing live online cooking classes that sell 5 figures a year, in addition to working with brands on Facebook lives.

Best of all, we will have a private Facebook group for us to go live in for the class and to continue supporting each other after the conference is over. In addition to that, each participant will get a free month of Kathy Hester’s Live Video Mentorship Program. 

Media Training builds confidence. It’s more than memorizing message points and parroting phrases. Knowing how to deliver your message effectively and before an audience on camera or in person is a skill that must be practiced and honed. 

In our hands-on Culinary Media Training, we will teach essential principles of communicating your message, share techniques on choosing and developing eye-catching content.

Plus we coach you on how to be your best on camera and provide supportive, constructive feedback to help ensure your success. 

By the end of the workshop, you’ll understand how to transform your social media into a business tool. From positioning to promoting your brand, prepare to be creatively invigorated and ready to step into the spotlight.
FOODBLOGGER360 is a culinary media training seminar that will help build the skills and confidence bloggers and culinary professionals need to work effectively in today’s competitive environment. This intensive hands-on workshop with cover shooting video, branding, and influencer strategies.

This session will run all day on 4/29
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